The magazine was founded in 1992 by Elein Fleiss and Olivier Zahm.
It was the result of a reaction against the superficial glamour of the 1980’s inspired by magazines like Interview, and Helmut Newton’s Illustrated, but with the philosophy of what usually is referred to as anti-fashion.
And yet when I search ‘Purple Fashion’ mag nation for a subscription it comes under the subtitle mainstream fashion – I am not too sure the editors will be happy about this. Although it seems that anti-fashion has become more fashionable than ever!
That said I enjoy reading its online version it is a beautiful composition of art and fashion with a little bit of a cheeky attitude towards mainstream anything which I like.
Go check it out online or order a copy from mag nation.
Here are some excerpts from the most recent issue featuring publicity shots with handwritten text by the artists.
check out the mag here